Letztes Update: 28. September 2023
I’ve had an ETF account with Selma since the beginning of June 2020, and a lot has happened with the digital asset manager since then. So it’s time to take a look at the innovations and the performance achieved with Selma.
Selma
Selma now has 10,000 customers and over 20 employees. In the summer of 2022, in a difficult market environment, Selma expanded its Series A investment round and secured additional financing of CHF 7 million. In the future, Selma plans to offer its Smart Advisor in French as well and expand into western Switzerland.
Selma app
In the meantime, both an Android and an iOS app are available. In it, you can track the development of your investment and pillar 3a portfolio, including the individual ETFs, and view the pending and completed transactions. You can also retrieve your account information, for example, copy the IBAN to use it for transfers in your banking app.
If you are looking for particularly detailed information, you will find it in the web app. For example, the mobile app only says that international companies were sold, and in the web app you will also find the corresponding ISIN of the respective ETF. However, the mobile app is perfectly adequate for an initial overview.
Selma Investor Profile
When I logged in the other day, Selma asked me if I wanted to check my investor profile, which I did. The information given at the last check was saved and I could adjust it where necessary. The following data was requested:
After only five minutes, I had already updated my investor profile and Selma came to the conclusion that a riskier portfolio would suit me better. That is why Selma now no longer invests in loans to countries and companies. In other words, bonds are no longer part of my portfolio.
Updates in your financial life should be proactively tracked in your investor profile so that Selma can adjust your investment plan to reflect your new financial situation.
Selma Sustainability – Real Estate
If you haven’t already invested in real estate elsewhere, Selma also uses a real estate ETF to diversify your portfolio. For the standard depot, Selma has already been doing this for some time. And Selma is now also using a real estate ETF in its sustainable investment strategy.
This is the CSIF FTSE EPRA Nareit Dev Green UCITS ETF. This ETF is issued by Credit Suisse and invests in shares of real estate companies from industrialized countries. Real estate shares are weighted taking into account sustainability criteria (environmental certificates and energy consumption). The largest position is currently ProLogis, a provider of logistics real estate, with a share of 6.54%.
Selma Performance
Selma does not have a rigid weighting of the individual ETFs, as is the case with other providers, but measures quarterly whether investments are currently expensive or cheap and then rebalances accordingly. So far, this has by no means been a wild back-and-forth, but rather just individual ETFs that have been rebalanced or weighted differently. Selma informs me by e-mail about all important news concerning my plants. It will look like this:
Detailed information can be found in the respective market update .
The stock and bond markets were tumultuous in 2022. Interest rates are rising, supply chains have been disrupted for a long time, the war in Ukraine is leading to price increases on the energy market, and fears of recession are clouding the outlook. This, of course, is reflected in the Selma performance.
Below is the performance of each ETF since opening in June 2020. It should be noted that some ETFs, such as the one on real estate stocks, have not been in the account since it was opened. In addition, Selma has changed the weighting of each ETF from time to time.
- USA +11.02%
- EM -14.21%
- Europe -18.76%
- Japan -25.50%
- Corporate bonds -22.02
- Real estate -9.92
- Switzerland -19.70%
- Gold +6.43%
- Silver -18.36%
Selma fees
Selma has had a sliding fee scale in place for some time. For example, from a deposit volume (investments and pillar 3a together) of over CHF 50,000, you pay 0.55% instead of 0.68%. And from CHF 150,000, the Selma fee is only 0.47%.
Under “Subscription” you can see how much the Selma fee is at the moment. For me, with a deposit volume of CHF 7,539, it is around CHF 4 per month. In addition, the product costs of the ETFs used amount to approximately CHF 1.48 per month. Percentages are mostly abstract and I can’t imagine much about them. But concrete amounts I can put much better.
The statistics page under “Portfolios” in the mobile app is a success. There you can see the return in absolute amounts, the simple and time-weighted return, the deposits and withdrawals made and the total fees paid. For me it was CHF 86.93 so far. Other providers are welcome to copy this level of transparency.
Advertising
Open your custody account or your pillar 3a with the digital investment assistant Selma via this link* or the code finanzdepot and receive a starting bonus of CHF 34
Transparency and disclaimer
I was not paid by anyone for this blog post, it reflects my subjective opinion.
If you open accounts or business relationships, order products or services through my links and codes, I may receive a commission for doing so. However, you will not suffer any disadvantages such as higher prices or the like. The terms and conditions of the respective providers apply. Affiliate links are marked with a *.
Investments are associated with risks which, in the worst case, can lead to the loss of the capital invested.
All publications, i.e. reports, presentations, notices as well as contributions to blogs on this website (“Publications”) are for information purposes only and do not constitute a trading recommendation with regard to the purchase or sale of securities. The publications merely reflect my opinion. Despite careful research, I do not guarantee the accuracy, completeness and timeliness of the information contained in the publications.